We have made a conscious effort to create a different, more inviting atmosphere.
The choice in color, modest decor, living plants and simple ammenitites are all deliberate and in line with our philosophy. That is, the facility is efficient. We do not propose to be the be-all-end-all of anyone's fitness regimen. We aim only to deliver the benefits of strength training with minimal time committment (actually a truly amazing achievement).
We are a small, private studio with only the equipment we need to deliver the workout. There are plenty of options out there for anyone looking to become a gym rat. You can spend many hours a week at a gym and make it like a second home, but that is not us.
This is not to say that we don't also have our own little subculture--we do. The difference is that we consciously create an environment that goes against the grain. We have clients of all ages and fitness levels from all walks of life. The only requirements are a desire to improve one's self and a willingness to work for it. It doesn't matter what you look like or how fit you are, if you have the desire to improve and you are willing to work hard, you belong and you will know it.